Backtalk Detroit is a
studio based in Eastern Market, Detroit.
About Our Studio.
Co-founders Delainie and Marissa started Backtalk to be better neighbors. We wanted to build a creative studio that supports communities, businesses, and the work that connects them.
We help small businesses grow with services and education they can access and scale. We help larger companies show up in community with purpose, through collaborations that strengthen both the brand and the neighborhood. And we’ve built a studio that values creativity, balance, and joy just as much as strategy — because great work only happens when people love doing it.
Be Better Neighbors.
Our north star ✷ Bridge strategy and storytelling for brands that want to connect with people — helping founders grow into their next chapter and companies stay close to the communities they serve.
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We don’t just define brands. We build the places they live.
From your website to your social feeds, we create the digital environments where people actually meet your brand. Then we help you stay there: showing up consistently, building trust, and shaping the conversations that keep your brand alive.
For growing brands, that means launching presence that’s strategic and sustainable.
For larger companies, it means joining communities that already exist — showing up where people are, in ways that feel real and relevant. -
We’re at our best when we work in numbers.
Our team supports creative strategy and execution across brand development, design, web, and digital marketing + advertising. We collaborate with agencies, studios, and independent creatives to bring big-city design and strategic thinking to teams of any size.
Sometimes that means slotting into a project to fill a specific gap. Sometimes it means joining forces on large-scale campaigns or RFPs that need extra hands. Always, it means shared vision, clear communication, and work that raises the bar for everyone involved.
Our Process:
Start with Strategy
I
Every partnership begins with a deep dive.
We can’t grow what we don’t understand. So, we clarify your goals and plan what’s next through a custom, phased roadmap that keeps progress realistic for your bandwidth and budget. You’ll leave with a step-by-step plan for growth, and even options for interest-free payment plans to make it all doable.
Build the Foundation
II
This is where vision meets work.
We turn strategy into action — building the assets, systems, and creative tools your brand needs to move forward. That might look like brand development, digital marketing and advertising strategy, design and copywriting, or web design and development. We don’t just make it look good; we make it work for the long run.
Stay Connected
III
This is where your brand meets your people.
We launch your presence across web, social, email, and IRL spaces — then keep the momentum going through digital marketing, advertising, and ongoing creative support. As your community grows, we’ll grow with you. We’re at the ready for new campaigns, web updates, brand evolutions, you name it.
If you’re into…
Transparency
Transparency means open communication, honest feedback, and shared understanding at every stage. When everyone feels confident in where things stand, collaboration flows and results follow.
Originality
We approach every project with fresh eyes and genuine curiosity. Originality is what keeps our work alive, blending creativity with cultural and real-world insight to create something that connects.
Trust
Trust is the foundation of everything we do. By respecting boundaries, honoring expertise, and showing up with integrity, we create space for collaboration that’s both supportive and strong — the kind that leads to our best work.