Our Story
Backtalk is
a creative marketing studio
co-founded
in 2021.
Backtalk Detroit | Brand + Social
We are Backtalk Detroit, a branding and marketing company that works alongside business owners to help them build their confidence and their brands.
Backtalk was founded in 2020 during a time when small businesses needed their moment. We, Marissa and Delainie, met while working at a small business ourselves — Marissa brings a background in Operations and Project Management, while Delainie adds experience in Community and Digital Marketing.
We both understand what it’s like to build a company from the ground up. Together, we have cultivated a team that is the butter to our bread; a talented, adaptable and diverse crew of experts in branding, marketing strategy, social media, design, and more.
Having collaborated with over 100 businesses across industries, we won’t just work with you — we’ll work alongside you. Celebrating every success and navigating obstacles together, we are committed, creative, and consistent.
Our Values
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At Backtalk Detroit, transparency is at the root of our approach, where openness drives our success. Communication, honesty, and collaboration are the give and take we all need to succeed.
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We thrive on the originality and innovative thinking of our team. With a blend of creativity and real-world insight, we are dedicated to bringing fresh, impactful experiences and ideas to every project.
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Trust is essential for successful projects and work-life balance. By respecting each other's boundaries and expertise, we create an environment that boosts creativity, productivity, and overall well-being, allowing us to deliver the best work possible.
the team
Partner, Growth + Operations
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Per the simulation, I’m your garden-variety cancer sun. If I’m not watching historical fiction, I’m staring at the pile of books I bought and have yet to crack.
My handy dandy background in communications + anthropology sure has gone to work. I’ve spent the last decade of my life working in small business operations across industries.
Turning those years of knowledge into seamless remote systems lends itself to my cat Lilith’s happiness. I love what I do, and so does she.
Oh, and if you think McDonald’s Coke is an elixir– you’ve got a friend in me.
Partner, Brand + Strategy
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I live in Detroit with my cats named Josie and Tiny Edgar. I’ve had brown, green, blue, pink, purple, blonde, black, and red hair– and I’m always getting new tattoos.
Big fan of autumn, snow, my Leona Dr. Martens, Lana Del Rey, and hosting parties.
In a parallel universe (totally believe in those), I’m either working as an interior designer or midwife. But in this world, I have a background in Broadcast Journalism, New Media, and Social Media Marketing.
Hot tip: If you ever see me at a bar, grab me a Manhattan.