Comic-inspired Detroit food truck Hero or Villain has been serving up sandwiches with a side of nostalgia since 2014. Owner Rich Zemola approached us for Social Media Strategy, which then motivated us to collaborate on a full Brand Strategy refresh. We’ve also since redesigned Hero or Villain’s iconic blue truck wrap + menu and designed their flagship Ferndale, Michigan HQ location interiors + menu.

Create Social Media Strategy and execute a brand refresh that drives more value + creates a higher sales rate.

BRAND STRATEGY REFRESH
Essential Brand Positioning + Messaging
Mood Boards
Secondary Logo
Color Palette
Typography
Design Elements
Brand Photography

PUBLIC RELATIONS
Press Release
Press Card Design

BRAND COLLATERAL
Business Card Design
Food Truck Wrap Design
Food Truck Menu Design
Brick + Mortar Interior Design
Brick + Mortar Menu Design
Catering Menu Design

SOCIAL MEDIA STRATEGY
Multi-channel Strategy + Management
Social Media Templates
On-site Content Creation

KEYWORDS
Nostalgic, flavor/action-packed, imaginative, iconic, benevolent

VALUE STATEMENT
At Hero or Villain, we strive to serve up sandwiches with a side of nostalgia to communities across Michigan, uniting lovers of flavor-packed sandwiches and classic comics. This opportunity inspires our team daily to shape a supportive, balanced work environment. Each individual is encouraged to become the hero of their own life– leveling up their skills and knowledge to reach the next step in their destiny.