HWC Consultants
HWC Consultants, a San Francisco–based firm with a strong history in E-Rate consulting, was ready to formally launch their expanded telecom and technology services nationwide. To support this growth, Backtalk guided a full brand evolution — refining messaging, strengthening visual identity, relaunching the website, and building the marketing systems that positioned HWC for its next phase of scale.
Our work was about building on two decades of success and helping them scale into an expanded service category. By refining their brand identity, strengthening their messaging, redesigning their website, and launching targeted marketing campaigns, Backtalk positioned HWC Consultants as a trusted voice in E-Rate, telecom, and technology consulting.
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Problem
HWC Consultants was respected in the E-Rate space but struggled to carry that credibility into their expanded telecom and technology services. Their brand felt too narrowly defined, the website didn’t reflect the full scope of their work, and sales materials lacked the polish needed to stand out against larger competitors. Without stronger positioning and updated tools, they risked being overlooked by prospects outside their existing niche.
Solution
We repositioned HWC Consultants to confidently grow beyond E-Rate and compete in telecom and technology. Their refreshed brand and visual identity now communicate authority across industries, their redesigned website showcases the full scope of services while attracting new prospects, and updated sales materials give their team the polish to win higher-level conversations. Backed by a targeted SEO and digital marketing push, HWC’s credibility and visibility now match the caliber of their expertise — equipping them with the tools to win trust and expand into new markets.
Brand Development
We refined HWC Consultants’ positioning to highlight their expanded services and audiences, then redesigned their visual identity to balance authority with approachability. This brand foundation set the stage for every other deliverable — from web to collateral — ensuring HWC showed up with alignment and strength across every channel.
Design
Because consulting services are won through relationships and proposals, sales materials needed equal attention. We redesigned HWC’s sales decks to better communicate value and impact, while also beginning work on new telecom and technology collateral to support growth. These tools became critical assets for their team in conversations with prospective clients.
SEO Strategy
We implemented a tailored SEO plan designed to highlight HWC’s E-Rate expertise while growing telecom and technology visibility. This included keyword research, site architecture recommendations, and optimized content development to capture search visibility in a niche but competitive space.
Web Design + Development
We rebuilt HWC Consultant’s site on Squarespace to deliver a professional, easy-to-manage platform aligned with their expanded brand. Updated web copy, improved UX, and refined visuals positioned the firm with the clarity and polish needed to engage new clients and grow beyond their established niche.
Digital Marketing
To launch the refreshed brand and website, we developed a targeted digital campaign. This included email marketing strategy, copywriting, design, and dissemination to their client base, as well as a LinkedIn campaign to reach both current clients and new prospects. The coordinated push ensured the expanded HWC brand reached audiences with clarity.
Project Notes
This project challenged us to translate expertise in a highly technical, regulated field into a brand system that feels both credible and accessible. Unlike consumer-facing projects, the stakes here were about earning trust from institutions and decision-makers who weigh every detail of presentation. It pushed us to refine how we balance authority with approachability — ensuring the brand could expand beyond E-Rate while still honoring its roots.
What we learned is that even in industries where relationships drive sales, the polish of the brand and materials can shift the conversation. A cohesive identity, professional web presence, and well-crafted collateral gave HWC not only the tools to compete with larger firms, but also the confidence to own their expanded position in the market.
Services
Brand Development
Design
SEO Strategy
Web Design + Development
Digital Marketing
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What impressed us most was how deeply they immersed themselves in understanding our business and how to position it to a diverse audience. Our work is highly technical, but Backtalk took on the challenge of rebranding a company in a highly specialized and niche industry — and absolutely nailed it.
