Salon Toro

Salon TORO is a high-end salon in Birmingham, Michigan, co-founded in 2023 by best friends Crissy Battaglia and Marc Danyal. The name TORO, drawn from their shared Taurus sign, reflects strength, stability, and refinement. These qualities were woven into the salon’s design, culture, and client experience. Rooted in a passion for confidence and personal style, Salon TORO was created as a modern sanctuary where clients can unwind, connect, and leave feeling transformed.

Crissy + Marc came to Backtalk to launch Salon TORO from the ground up, building a brand identity that balances luxury with warmth. Through strategy, design, and collateral, we positioned the salon to stand out in a competitive market while attracting clients seeking both masterful service and an inviting experience.

Problem
Entering a competitive salon market, Salon TORO needed more than a logo. They required a fully realized brand identity and digital presence that communicated the sophistication of their services while maintaining a welcoming, approachable tone.
Solution
We delivered a brand system that elevated Salon TORO as a refined, contemporary destination and ensured every touchpoint, from digital to in-person, was launch-ready. The result was a credible identity from day one, designed to grow with the business.
Brand Development
We developed a messaging framework and positioning strategy that clearly articulate the salon’s promise: confidence through transformation. By anchoring the brand in Crissy and Marc’s Taurus identity, utilizing the bull as a symbol of strength and stability, we gave the salon an authentic story that resonates with both new and returning clients.
The brand’s visual identity balances high-end elegance with warmth, ensuring it appeals to Birmingham’s style-driven audience without feeling intimidating. This system set the tone for all design applications and gave the co-owners a versatile toolkit to communicate consistently across mediums.
Design
We created launch-ready social media graphics and business cards to ensure the salon showed up cohesively across all platforms. This gave the team polished, professional tools to connect with clients from their very first impression.
Web Design + Development
We designed and launched a custom Squarespace site tailored to the client experience through streamlining booking, showcasing services, and visually reinforcing the salon’s luxury positioning. The site offers both sophistication and usability, setting a digital standard for the brand’s growth.
Project Notes
This project highlighted the importance of building a brand that matches the caliber of its services from day one. By weaving inclusivity into a luxury-forward identity, we helped Salon TORO launch with impact, setting a new benchmark for high-end salons in Birmingham.
www.torobirmingham.com