Food truck owner + local Detroit legend Rich Zemola approached us to brand, launch and market his new music + bourbon tasting event. With plans to host at Historical Eastern Market, we created Brand + Social Media Strategy that reflects both Rich’s vision and the venue’s iconic culture.

Create Brand + Social Media Strategy for the first annual event, boosting brand awareness and ticket sales. The client requested a kitschy, inviting, rustic + lively tone.

ESSENTIAL BRAND STRATEGY BUNDLE
Brand Positioning + Messaging
Brand Design
Brand Photography + Videography
Event Photography + Videography

WIX DESIGN + BUILD
Custom Multi-page Website

PUBLIC RELATIONS
Press Releases
Community Marketing

SOCIAL MEDIA STRATEGY
Multi-channel Strategy + Management
Social Media Templates
On-site Content Creation

KEYWORDS
Inviting, rustic, lively, vibrant, historic, immersive

VALUE PROPOSITION
Detroit Bourbon & Blues Festival brings old and new friends together with an immersive tasting festival of whiskey, bourbon, and live music. Blending the rich history of brown spirits, blues music, and the lively nature of the Detroit community– this event invites enthusiasts to celebrate with a glass half full.