Co-owners Crissy Battaglia + Marc Danyal approached us to launch their high-end salon brand Salon TORO located in Birmingham, Michigan. With a Brand Strategy buildout, we designed + launched their website, social media launch graphics, public relations campaign, and business cards.

Create a brand that drives the value of Salon TORO’s high-end services list, and still communicates a welcoming environment.

ESSENTIAL BRAND STRATEGY BUNDLE
Brand Positioning + Messaging
Brand Design

SQUARESPACE DESIGN + BUILD
Custom Multi-page Website

PUBLIC RELATIONS
Press Release

BRAND COLLATERAL
Social Media Launch Graphics
Business Card Design

KEYWORDS
Welcoming, high-end, masterful, contemporary, refined

BRAND STORY
In Spring 2023, Crissy Battaglia and Marc Danyal co-founded Salon TORO: a high-end hair salon located in Birmingham, Michigan. As best friends + Taurus-twins born under the sign of the bull, they combined their expertise to conceptualize a salon inspired by their shared passion for confidence + personal style.

With Crissy's decade-long experience in the hair industry + knack for client connection, and Marc's passion for leading startups + supporting business operations, they have been able to create a true haven for clients to unwind + leave feeling transformed.

The name Salon TORO was chosen as a nod to their Taurus roots. The bull symbolizes strength, stability, and reliability– qualities they strive to embody in their business + inspire in their clients. The salon's inclusive + supportive culture, family of masterful stylists, select services, and premium products draw clients old + new.

Visit Salon TORO to indulge in the transformative power of hair that looks and feels as STRONG as you are.

Be well,
The Salon TORO Family